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08-12 October 2025
Be part of the Middle East’s most influential beauty event
The Middle East Cosmetics Show is where beauty and cosmetics brands, innovators, and industry leaders come together to connect, collaborate, and grow.
EVENT TIMINGS:
- Wednesday - Thursday 2:00 pm – 10:30 pm
- Friday 3:00 pm – 10:30 pm
- Saturday - Sunday 12:00 pm – 10:30 pm
Why you can’t miss the
Middle East Cosmetics Show
Explore the latest beauty trends
Get exclusive access to the latest in skincare, make-up, haircare, and more from leading global and regional brands.
Meet beauty experts & influencers
Get to know industry professionals, including top make-up artists and beauty influencers who set the trends.
Interactive beauty experiences
Treat yourself to exciting makeovers, free consultations, and immersive beauty activations designed for your needs.
Exclusive product launches & live demos
See the latest beauty innovations, learn from expert demonstrations and tutorials, and get to test new products before they hit the shelves.
Special deals & freebies
Enjoy exclusive discounts, giveaways, and free samples from your favourite beauty and cosmetics brands.
Be part of a global beauty community
Immerse yourself in a dynamic, trendsetting space and connect with beauty enthusiasts that share your passion.
The Middle East Cosmetics Show, taking place from 8-12 October 2025 at Expo Centre Sharjah, UAE, is the premier event for beauty professionals, brands, innovators and enthusiasts shaping the future of the beauty and cosmetics industry in the region.